Hop Exchange
Hop Exchange is a protocol that enables fast and easy transfers from one DeFi protocol to another. We brought this innovative project to life by creating a brand identity from scratch, which included developing a color palette, typography system, UI design for the Hop platform, and social assets.
DELIVERABLES
Brand strategy & visual identity
UI design strategy
Creative direction
Brand patterns
Event badges
![brand identity](https://images.squarespace-cdn.com/content/v1/65d3facdbf6a602ea003d083/da39f6b2-778f-441b-b9f3-85538cce52eb/eb12606c-6268-4624-818a-36293b46e82e_rw_1920.jpg)
![3de585cc-2679-43cc-a022-518baca11cba_rw_1920.jpg](https://images.squarespace-cdn.com/content/v1/65d3facdbf6a602ea003d083/42f33375-9a2c-46af-8468-9c49676ea07a/3de585cc-2679-43cc-a022-518baca11cba_rw_1920.jpg)
![eaa4bc60-a07e-456e-b418-515c310a4345_rw_1920.jpg](https://images.squarespace-cdn.com/content/v1/65d3facdbf6a602ea003d083/807adc77-8d1b-4731-8e82-da67d92740f8/eaa4bc60-a07e-456e-b418-515c310a4345_rw_1920.jpg)
![original-6efc7fc6627c48e183cc5202e791ca09.jpg](https://images.squarespace-cdn.com/content/v1/65d3facdbf6a602ea003d083/3853ec72-1656-4a53-8435-57c3cb11d2b6/original-6efc7fc6627c48e183cc5202e791ca09.jpg)
![6abf5081-8aad-492e-962e-8f9c264601b5_carw_202x158x1280.jpg](https://images.squarespace-cdn.com/content/v1/65d3facdbf6a602ea003d083/740c9660-bda6-4684-985a-a01f4ba2e6c3/6abf5081-8aad-492e-962e-8f9c264601b5_carw_202x158x1280.jpg)
![original-5beb8d60a21a7e8d7ee5e1d07452f3cf.jpg](https://images.squarespace-cdn.com/content/v1/65d3facdbf6a602ea003d083/5e05fbfc-2b1e-4199-9539-058463b30794/original-5beb8d60a21a7e8d7ee5e1d07452f3cf.jpg)